Video has become the go-to for consumers because 85% of them prefer it over other content formats, according to Wyzowl. For an SME, it answers the question "who are you and what do you do" in seconds, whereas text requires more effort to read.
When someone discovers your business, they want to understand who you are and what you do in a matter of seconds. Video answers that question faster than any other format.
The number that changes the conversation
According to Wyzowl, 85% of consumers prefer video over other content formats. It is no longer just one channel among many: it has become the default format your audience uses to form an opinion.
For an SME, the good news is that this space remains accessible. Most of your competitors are still posting static photos and text. A well-crafted video sets you apart immediately.
What really works
We produce videos for brands like Bentley Montreal, Aston Martin, and The Keg. The takeaway is consistent from one project to the next: high-performing videos tell a specific story rather than trying to say everything at once.
A good video answers one single question in the customer's mind. Add a second question, and the message gets diluted.
Three formats to prioritize
The company profile establishes your credibility. It lives on your homepage and works for you around the clock.
The customer testimonial turns your sales pitch into proof. It’s your customer doing the talking, which carries more weight than your own words.
The product spotlight shows the details that photos only hint at. It reduces hesitation at the moment of decision.
Where to start
Choose the point in your customer journey where questions are most frequent. That is where your first video will have the most impact. One targeted production is worth more than five scattered clips.
Questions fréquentes
What type of video should an SME produce first?
The company profile remains the best starting point. It establishes your credibility, lives on your homepage, and works for you around the clock. Then, choose the point in the customer journey where questions are most frequent.
How many videos do you need to get results?
One targeted production is worth more than five scattered clips. A single video placed at the right point in the customer journey generates more results than a series without a clear purpose.
Why do some corporate videos fail?
Because they try to say everything at once. A good video answers one single question in the customer's mind. As soon as there are two, the message gets diluted and the viewer tunes out.
Is video still a competitive advantage?
Yes, for SMEs. Most competitors are still posting static photos and text. A well-crafted video immediately sets you apart, even on a modest budget.
