A website works for you if it generates inquiries, not just visits. Five points determine this: the clarity of the hero section, loading speed, the mobile experience, the presence of social proof, and a precise call to action.
An attractive website that doesn't generate leads is just an expense. Here are the points we prioritize during an audit.
Clarity of the hero section
Visitors decide within seconds if they are in the right place. Your homepage must state what you do, who it's for, and what the next step is.
Loading speed
Every second of waiting costs you visitors. Unoptimized images are the most common cause, and the easiest to fix.
A fast site is a site that respects its visitors' time. Google notices this, too.
The mobile experience
The majority of your visitors arrive via phone. Test your own contact form on mobile: that is often where leads are lost.
Social proof
Testimonials, client logos, completed projects. These elements answer the question every visitor asks: have others trusted this company?
A clear call to action
Replace "Contact us" with a concrete offer. A twenty-minute call to evaluate your project gives the visitor a clear idea of what to expect.
Questions fréquentes
What should a company's homepage say?
What you do, who it's for, and what the next step is. A visitor decides within seconds if they are in the right place: the first section must answer these three questions without requiring them to scroll.
Why does site speed influence sales?
Every second of waiting costs you visitors, and Google takes this into account in its rankings. Unoptimized images are the most common cause of slowness, and the easiest to fix.
How do I know if my site works well on mobile?
Test your own contact form from a phone. The majority of visitors arrive via mobile, and that is often where inquiries get lost without you even realizing it.
What call to action should I use instead of "Contact us"?
A concrete proposal. For example, a twenty-minute call to evaluate your project: the visitor knows exactly what to expect, which removes hesitation.